You’ve spent the time setting up Remarketing. Now make your list work harder for you with Similar Audiences.

  • With Similar Audiences, Microsoft Advertising automatically finds you new customers by looking for searchers with similar interests to those on your Remarketing lists.

  • Reach prospects who are ready to convert

    When you expand your reach to these “look-alike” users, you’ll find high-quality prospects you can turn into customers.
  • Drive conversions and increase ROI

    Customers saw 70% higher conversion rates with similar click-through rates from Similar Audiences than from non-targeted users for the same ads. Microsoft Advertising, Similar Audiences pilot performance data, June 2019.
  • Save time with easy setup and automatic updates

    Once you’ve associated your Remarketing list, Microsoft Advertising will create the similar audience and work daily to keep it current.